Salesforce Marketing Cloud Specialist

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No. of Resource:- 01
Availability:- immediate
Location:- Dubai/Offshore
Industry:- Real Estate
WhatsApp:- +971 529421270

This position also welcomes applicants from Pakistan, Sri Lanka and Philippines

Job Responsibilities

  • Marketing Strategy Development: Contribute to the development of marketing strategies aligned with overall business goals.
  • Collaborate with the marketing team to plan and execute campaigns that drive lead generation and sales.
  • Manage and administer Salesforce Marketing Cloud or other marketing automation platforms.
  • Ensure the proper configuration, integration, and functionality of marketing tools to support campaigns.
  • Plan, execute, and optimize marketing campaigns across various channels (digital, social media, email, etc.).
  • Utilize marketing automation tools to streamline campaign processes and improve efficiency.
  • Develop and implement strategies for lead generation, including lead scoring and segmentation.
  • Collaborate with sales teams to ensure alignment between marketing efforts and sales objectives.
  • Analyze campaign performance data using analytics tools.
  • Generate reports to provide insights into key performance indicators (KPIs) and make data-driven recommendations for improvement.
  • Utilize CRM systems, such as Salesforce, to manage customer data and enhance customer relationships.
  • Ensure accurate and up-to-date information within the CRM for effective marketing and sales efforts.
  • Create or collaborate on the development of marketing content, including blog posts, whitepapers, social media content, and email campaigns.
  • Manage content distribution across various channels.
  • Stay informed about industry trends, competitors, and market conditions.
  • Conduct market research to identify opportunities and potential areas for improvement in marketing strategies.
  • Collaborate with sales, product development, and other teams to ensure consistent messaging and alignment of marketing efforts with overall business objectives.
  • Ensure that teams are equipped to use marketing tools effectively.

Qualifications and Skills

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in Salesforce Marketing Cloud administration and configuration.
  • Strong understanding of the real estate industry and marketing dynamics.
  • Previous experience in marketing automation, campaign management, and lead generation.
  • Proficiency in Salesforce reporting and analytics tools.
  • Excellent communication and collaboration skills.
  • Salesforce Marketing Cloud certification is a plus.