Digital Media Marketing Executive

Digital Media Marketing Executive
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Location: Dubai, UAE
Department: Marketing & Business Development
Experience: 2–5 Years
Employment Type: Full Time
Website : www.staffconnect.ae

Job Purpose

Responsible for planning, executing and managing digital marketing campaigns across various platforms, analysing campaign performance and contributing to the company’s marketing and branding strategy.

Key Responsibilities

  • Plan, develop, execute and optimize digital marketing campaigns across Google Ads, META, LinkedIn, TikTok, YouTube and other platforms.
  • Manage company social media accounts and create engaging content regularly.
  • Handle SEO, SEM, email marketing and online advertising campaigns.
  • Manage advertising budgets, keyword research, ad copy creation and campaign performance tracking.
  • Conduct market research and competitor analysis to identify target audiences and brand opportunities.
  • Monitor website traffic and improve search engine rankings.
  • Create marketing calendars and coordinate promotional activities.
  • Coordinate influencer marketing campaigns and track campaign performance and ROI.
  • Support trade marketing campaigns across various channels.
  • Track and analyse campaign performance, including website traffic, leads, social media engagement and ROI using Google Analytics.
  • Monitor brand mentions and online reviews.
  • Design marketing materials and coordinate with designers, content creators and external agencies.
  • Support branding, lead generation and customer engagement initiatives.
  • Prepare regular performance reports for management.
  • Stay updated with the latest digital marketing trends and best practices.

Desired Candidate Profile

  • Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.
  • 2–5 years of relevant digital marketing experience.
  • Strong expertise in Google Ads, Google Analytics, Meta Ads Manager, SEO and SEM.
  • Good understanding of social media marketing, content creation, community management and paid advertising.
  • Excellent written and verbal communication skills. Arabic is an added advantage.
  • Strong analytical, creative and problem-solving skills.
  • Proficiency in MS Office.
  • Knowledge of Canva, Adobe Creative Suite or similar design tools is an advantage.
  • Experience with CRM and marketing automation tools is preferred.
  • Knowledge of PPC advertising, data analysis and reporting.