Location :- Dubai, UAE
Email :- hr@staffconnect.ae
WhatsApp :- +971 529421270
Role & Responsibilities
- Develop and execute innovative marketing strategies tailored for diverse real estate properties, aligning with market trends and consumer preferences.
- Conduct in-depth market analysis to identify target demographics and optimize campaigns using data-driven insights.
- Oversee the creation of compelling marketing materials, including brochures, digital content, and presentations, to attract buyers and investors.
- Plan and manage detailed content calendars for internal marketing efforts and social media campaigns, ensuring alignment with sales objectives.
- Collaborate with the sales and marketing teams to maintain cohesive communication strategies across all platforms.
- Manage social media accounts, ensuring consistent, high-quality content is published to enhance engagement and lead generation.
- Oversee agency-managed social media campaigns, providing strategic direction and ensuring deliverables align with brand goals.
- Review performance reports from agencies and implement adjustments to maximize ROI.
- Strategize credit allocation for property listings on portals, prioritizing high-impact projects and balancing mixed listings.
- Monitor leads from listings, create month-on-month credit renewal plans based on performance, and generate actionable reports with the listing team.
- Ensure all leads are accurately captured and tracked within the CRM system.
- Plan and execute email and drip campaigns, segmenting the client database to implement a funnel-based communication strategy
- Develop broker engagement programs to ensure awareness of exclusive projects and drive registrations.
- Organize and execute broker events, ensuring optimal footfall and effective pre- and post-event communication plans.
- Foster long-term relationships with brokers through ongoing initiatives like incentive programs, training sessions, and recognition events.
- Monitor and analyze campaign performance metrics across digital, social, and event-based efforts, providing actionable insights for improvement
- Collaborate with the marketing and sales teams to align on goals and ensure data-driven decision-making.
- Supervise and mentor junior marketing staff, encouraging creativity and professional growth.
- Work closely with the sales team to design lead generation and conversion strategies that drive measurable results.
Industry Trends & Compliance
- Stay updated on industry trends, regulatory changes, and emerging technologies to adapt strategies and maintain competitiveness.
Qualifications
- Strong expertise in Marketing Strategy, Campaign Management, and Brand Development
- Proficiency in Digital Marketing, Social Media Management, and SEO/SEM techniques
- Analytical skills for Market Research, Data Analysis, and Performance Metrics Evaluation
- Experience in Event Planning, Public Relations, and Stakeholder Engagement
- Creative skills in Content Creation and Visual Storytelling
- Excellent leadership, project management, and communication abilities
- Knowledge of the real estate market is Mandatory
- Bachelor’s degree in marketing, Business Administration, or related field; an advanced degree or certifications are a plus