No Of Resource :- 01
Location :- Onsite, Abu Dhabi
NP :- Immediate
Email :- hr@staffconnect.ae
Industry :- Educational Institution
WhatsApp :- +971 529421270
Job description
PR, Media & Communications Objectives
1. Increase Awareness and Visibility
- Enhance awareness about COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements among target audiences in the UAE, GCC, MENA, and global markets.
- Position COMPANY’S’s C-level suite (PCEO, CAO & VPSS) as a leaders in business, education, technology, and research.
2. Foster Engagement and Advocacy
- Strengthen relationships with key media outlets, opinion leaders, and stakeholders.
- Build advocacy within media and social communities for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements, strategy and vision.
3. Support Enrolment and Partnerships
- Promote COMPANY’S’s C-level suite (PCEO, CAO & VPSS) as the partners of choice for higher education in the UAE and the region.
- Highlight COMPANY’S’s C-level suite (PCEO, CAO & VPSS) relationship with industries and research organizations to attract collaborations, media & broadcast opportunities.
Target Audiences
Primary Target Markets
- UAE: Core market for reaching students, parents, educators, industry collaborators, and government stakeholders.
- GCC: Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain for attracting students, strategic partnerships, and cross-border collaborations.
- MENA: Wider Middle East and North Africa, including Egypt, Jordan, Lebanon, and Morocco, for educational collaborations, talent outreach, and reputation building.
- Global: Target global academic institutions, research organizations, and international students seeking higher education opportunities in innovative and progressive regions.
Key Audience Segments
Educators and Academic Professionals
A. School Principals and Counsellors
- Decision-makers and advisors who guide students on post-secondary options.
- Key stakeholders for outreach and engagement programs in schools.
B. Faculty and Researchers
- Academics looking for collaboration opportunities with COMPANY’S in research, teaching, and innovation.
- Influenced by COMPANY’S’s C-level suite (PCEO, CAO & VPSS) reputation for advancing applied learning and industry-oriented education. Industry
Leaders and Employers
A. Technology and Innovation Firms
- Companies seeking graduates skilled in digital transformation and emerging technologies
- Potential collaborators for research and internships.
B. Government Entities
- UAE ministries and regional policymakers interested in partnering for national talent development initiatives.
C. Corporate Partners
- Multinational and local businesses looking for skilled graduates for workforce integration and innovation projects.
Global Academic and Innovation Communities
A. International Universities and Research Institutes
- Institutions interested in partnerships for exchange programs, research collaborations, and knowledge-sharing platforms.
B. Educational NGOs and Think Tanks
- Organizations focusing on STEM education, women’s empowerment in tech, and sustainability projects.
Media and Key Opinion Leaders (KOLs)
Education Journalists
- Reporters and editors specializing in education, research, and innovation.
- Critical for amplifying stories about COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements, partnerships, and events.
Lifestyle and Social Media Influencers
- Micro and macro-influencers targeting students, parents, and young professionals.
- Effective for spreading awareness through creative campaigns and collaborations.
Industry Thought Leaders
- Experts in tech, entrepreneurship, and academia to amplify COMPANY’S’s C-level suite (PCEO, CAO & VPSS) thought leadership in education.
Policy and Decision Makers
A. Government Officials
- Regional and international policymakers focused on educational reform, employability, and innovation.
- Interested in COMPANY’S’s C-level suite (PCEO, CAO & VPSS) role as a driving force for UAE’s knowledge economy and talent development.
B. International Education Bodies
- Accreditation organizations, quality assurance agencies, and academic associations seeking insights into COMPANY’S’s C-level suite (PCEO, CAO & VPSS) programs. Alumni and Community Stakeholders
C. Alumni Network
- Graduates who can serve as brand ambassadors, sharing their success stories to inspire prospective students
- Active participants in events, mentorship programs, and collaborations with COMPANY’S.
D. Local and Regional Communities
- Individuals and groups in UAE and GCC interested in public events, cultural programs, and COMPANY’S’s C-level suite (PCEO, CAO & VPSS) contributions to the community.
Planning and Execution
- Annual PR, media and Communication Strategy and Plan: Develop and implement an integrated PR, media and communications strategy, updated quarterly. PR, media and communication strategy and plan to include, but not be limited to:
- Media Targeting Strategy: Audit of media landscape within UAE, GCC, and MENA regions to identify key outlets and opportunities. Media landscape to include offline, online, digital, social and broadcast, etc.
- Content and Editorial Strategy: Develop messaging tailored for various audience segments, emphasizing COMPANY’S’s C-level suite (PCEO, CAO & VPSS) unique projects, milestones, and research, with a focus on reaching multiple audience segments with the relevant messaging and media assets.
- Broadcast and Digital Integration: Identify opportunities for earned media coverage through TV, radio, and digital platforms with a focus on maximizing reach among targeted audience segments.
- Brand Partnership Strategy: Collaborate with government entities, corporations, and international organizations to amplify COMPANY’S’s C-level suite (PCEO, CAO & VPSS) profile and initiatives.
- Event Support: Provide support for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) events such as showcases, talking opportunities, media and broadcast interviews, innovation expos, graduation ceremonies, and conferences.
Broadcast Opportunities
Identify, co-ordinate and execute broadcast opportunities for COMPANY’S’s C-level suite (PCEO, CAO & VPSS)
- Broadcast Strategy development, concept development, liaising with all stakeholders including local production companies to provide on ground support where required. • Identify and coordinate TV and radio features to showcase COMPANY’S’s C-level suite (PCEO, CAO & VPSS) projects and events.
- Facilitate content creation for broadcast media, including the development of engaging scripts and various radio components that are tailored for audience interest and preferences to convey the message effectively and maintain audience attention and engagement.
- Provide on-ground facilitation for broadcast teams when filming or recording for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) to ensure the broadcast and radio production projects run smoothly, and is as per COMPANY’S brand guidelines.
- Elevated PR and Media Events.
- Amplification of COMPANY’S’s C-level suite (PCEO, CAO & VPSS) Marketing Campaigns, Activations, and Events.
- Monthly Media Monitoring and Coverage Reports
- Crisis Management and Escalation
- Secondment Allocation