No of Resource :- 01
Location :- Onsite, Abu Dhabi
NP :- Immediate
Email :- hr@staffconnect.ae
Industry :- Educational Institution
WhatsApp :- +971 529421270
Job description
PR, Media & Communications Objectives
1. Increase Awareness and Visibility
- Enhance awareness about COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements among target audiences in the UAE, GCC, MENA, and global markets Position COMPANY’S’s C-level suite (PCEO, CAO & VPSS) as a leaders in business, education, technology, and research.
2. Foster Engagement and Advocacy
- Strengthen relationships with key media outlets, opinion leaders, and stakeholders. Build advocacy within media and social communities for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements, strategy and vision.
3. Support Enrolment and Partnerships
- Promote COMPANY’S’s C-level suite (PCEO, CAO & VPSS) as the partners of choice for higher education in the UAE and the region.
- Highlight COMPANY’S’s C-level suite (PCEO, CAO & VPSS) relationship with industries and research organizations to attract collaborations, media & broadcast opportunities.
Target Audiences
Primary Target Markets
- UAE: Core market for reaching students, parents, educators, industry collaborators, and government stakeholders.
- GCC: Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain for attracting students, strategic partnerships, and cross-border collaborations.
- MENA: Wider Middle East and North Africa, including Egypt, Jordan, Lebanon, and Morocco, for educational collaborations, talent outreach, and reputation building.
- Global: Target global academic institutions, research organizations, and international students seeking higher education opportunities in innovative and progressive regions.
Key Audience Segments
Educators and Academic Professionals
A. School Principals and Counsellors
- Decision-makers and advisors who guide students on post-secondary options.
- Key stakeholders for outreach and engagement programs in schools.
B. Faculty and Researchers
- Academics looking for collaboration opportunities with COMPANY’S in research, teaching, and innovation.
- Influenced by COMPANY’S’s C-level suite (PCEO, CAO & VPSS) reputation for advancing applied learning and industry-oriented education.
Industry Leaders and Employers
A. Technology and Innovation Firms
- Companies seeking graduates skilled in digital transformation and emerging technologies
- Potential collaborators for research and internships.
B. Government Entities
- UAE ministries and regional policymakers interested in partnering for national talent development initiatives.
C. Corporate Partners
- Multinational and local businesses looking for skilled graduates for workforce integration and innovation projects.
Global Academic and Innovation Communities
A. International Universities and Research Institutes
- Institutions interested in partnerships for exchange programs, research collaborations, and knowledge-sharing platforms.
B. Educational NGOs and Think Tanks
- Organizations focusing on STEM education, women’s empowerment intech, and sustainability projects.
Media and Key Opinion Leaders (KOLs)
A. Education Journalists
- Reporters and editors specializing in education, research, and innovation.
- Critical for amplifying stories about COMPANY’S’s C-level suite (PCEO, CAO & VPSS) achievements, partnerships, and events.
B. Lifestyle and Social Media Influencers
- Micro and macro-influencers targeting students, parents, and young professionals.
- Effective for spreading awareness through creative campaigns and collaborations.
C. Industry Thought Leaders
- Experts in tech, entrepreneurship, and academia to amplify COMPANY’S’s C-level suite (PCEO, CAO & VPSS) thought leadership in education.
Policy and Decision Makers
A. Government Officials
- Regional and international policymakers focused on educational reform, employability, and innovation.
- Interested in COMPANY’S’s C-level suite (PCEO, CAO & VPSS) role as a driving force for UAE’s knowledge economy and talent development.
B. International Education Bodies
- Accreditation organizations, quality assurance agencies, and academic associations seeking insights into COMPANY’S’s C-level suite (PCEO, CAO & VPSS) programs.
Alumni and Community Stakeholders
A. Alumni Network
- Graduates who can serve as brand ambassadors, sharing their success stories to inspire prospective students.
- Active participants in events, mentorship programs, and collaborations with COMPANY’S.
B. Local and Regional Communities
- Individuals and groups in UAE and GCC interested in public events, cultural programs, and COMPANY’S’s C-level suite (PCEO, CAO & VPSS) contributions to the community.
Planning and Execution Annual PR, media and Communication Strategy and Plan
Develop and implement an integrated PR, media and communications strategy, updated quarterly. PR, media and communication strategy and plan to include, but not be limited to
- Media Targeting Strategy: Audit of media landscape within UAE, GCC, and MENA regions to identify key outlets and opportunities. Media landscape to include offline, online, digital, social and broadcast, etc.
- Content and Editorial Strategy: Develop messaging tailored for various audience segments, emphasizing COMPANY’S’s C-level suite (PCEO, CAO & VPSS) unique projects, milestones, and research, with a focus on reaching multiple audience segments with the relevant messaging and media assets.
- Broadcast and Digital Integration: Identify opportunities for earned media coverage through TV, radio, and digital platforms with a focus on maximizing reach among targeted audience segments.
- Brand Partnership Strategy: Collaborate with government entities, corporations, and international organizations to amplify COMPANY’S’s C-level suite (PCEO, CAO & VPSS) profile and initiatives.
- Event Support: Provide support for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) events such as showcases, talking opportunities, media and broadcast interviews, innovation expos, graduation ceremonies, and conferences.
“Out-of-the-Box” Innovative Activations: The agency is expected to identify and propose creative and unconventional activations that generate significant media impact, fostering advocacy within press, broadcast, media, and social communities to reinforce COMPANY’S’s C-level suite (PCEO, CAO & VPSS) position as a leaders in business, education, innovation, and applied learning, while aligning with key messaging priorities outlined in the strategy.
Management, Delivery, and Support: Agency is responsible for the end-to-end management and delivery of all aspects of the approved annual Profile Plan (and agreed revisions) within timelines and budgets. Target Return on Investments, KPIs (based on individual programs), and all aspects of operational management are to be reported against plans on a monthly basis.
Media Relations and Always-on Press Office Management: Agency must have strong relationships with the UAE, GCC and MENA media and press community (across multiple segments including dailies, weeklies, monthlies, travel media, travel trade media, lifestyle media etc.) and leverage the relationship to build the earned reputation of COMPANY’S’s C-level suite (PCEO, CAO & VPSS). In addition to reaching out to media proactively, agency will be expected to handle incoming/reactive requests on an ongoing basis.
- Act as the central hub for managing COMPANY’S’s C-level suite (PCEO, CAO & VPSS) media relations across UAE, GCC, and MENA regions.
- Proactively pitch stories and handle media inquiries.
- Build and maintain relationships with key media in business, education, research, technology, and general interest sectors.
Content Creation and Press Releases: Agency required to create content highlighting the key messaging that aligns to the COMPANY’S’s C-level suite (PCEO, CAO & VPSS) PR, media and communication strategy. Content to include but not limited to
- Feature Stories
- Press Releases
- Media Alerts
- Targeted Feature Stories
- Photo captions / Photo stories
- Listicles
- Infographics
- Video Releases • Spokesperson Quotes and Interviews
- Spokesperson Opinion Pieces (Op-Eds)
- Written Interviews / Q&As
- Briefing Documents for Media Opportunities and Interviews o Round Table discussions & Media Events
Broadcast Opportunities: Identify, co-ordinate and execute broadcast opportunities for COMPANY’S’s C-level suite (PCEO, CAO & VPSS)
- Broadcast Strategy development, concept development, liaising with all stakeholders including local production companies to provide on ground support where required.
- Identify and coordinate TV and radio features to showcase COMPANY’S’s C-level suite (PCEO, CAO & VPSS) projects and events.
- Facilitate content creation for broadcast media, including the development of engaging scripts and various radio components that are tailored for audience interest and preferences to convey the message effectively and maintain audience attention and engagement.
- Provide on-ground facilitation for broadcast teams when filming or recording for COMPANY’S’s C-level suite (PCEO, CAO & VPSS) to ensure the broadcast and radio production projects run smoothly, and is as per COMPANY’S brand guidelines.
Elevated PR and Media Events: The appointed agency will be responsible for hosting comprehensive activations and media events, managing all associated activities. These include, but are not limited to
- Strategically developing PR and media events, activations aimed at enhancing COMPANY’S’s C-level suite (PCEO, CAO & VPSS) appeal, targeting top-tier media outlets.
- Coordinating with relevant partners, stakeholders, service providers, and event venues to ensure seamless logistics that align with COMPANY’S brand guidelines.
- Extending invitations to media outlets and VIP attendees to participate in COMPANY’S events and activations.
- Facilitating the creation of tailored content to effectively convey the message, capturing audience interest and boosting consumer and media engagements.
- Securing strategic media opportunities to effectively convey the message.
- Managing and monitoring media and public relations activities to ensure a positive impact.
- Conducting comprehensive content evaluations of coverage, including assessing message effectiveness, measuring the quality and quantity of media mentions, analyzing reach and engagement, and assessing the impact on COMPANY’S’s C-level suite (PCEO, CAO & VPSS) brand awareness.
Content Partnership Management: Identify, co-ordinate and execute ongoing content partnerships to ensure COMPANY’S target audience is engaged with key messages across various streams
- Development of strategy, concept, key messages, and content calendar
- Pre-agreed media coverage, value and deliverables to be assigned to each content partnership
- Content creation and management of relevant library of assets including but not limited to videos, infographics, and images.
- Provide support for the content partnership core activities and amplification opportunities including but not limited the management of consumer engagement activities and readers/listeners/viewers competitions.
- Content evaluation of coverage including assessing message effectiveness, measuring quality and quantity of media mentions, analysing reach and engagement, and assessing impact on awareness. Amplification of COMPANY’S’s C-level suite (PCEO, CAO & VPSS) Marketing Campaigns, Activations, and Events: These include, but are not limited to:
- Identify optimal media channels and crafting key messages aligned with the campaigns’ strategy as well as its short-term and long-term objectives.
- Develop a robust content strategy and content distribution plan including the to amplify COMPANY’S’s C-level suite (PCEO, CAO & VPSS) efforts and enhance their presence across top tier media
- Securing strategic media opportunities and partnerships to effectively convey the message.
- Manage and monitor media and public relations activities to ensure positive impact.
Monthly Media Monitoring and Coverage Reports
These include, but are not limited to
- Delivery of reports including but not limited to monthly coverage Report, weekly project trackers, fortnightly trends trackers, campaign wrap-up reports, consumer competitions and engagements PR reports, project coverage report, and project closure report.
- Monthly Coverage reports to be delivered within first week of the following month.
- Share ongoing coverage throughout the month, especially as a result of own efforts.
- Review of coverage with analysis of awareness, reception and retention in conjunction with COMPANY’S Marketing team Crisis Management and Escalation:
- Continuously identify and promptly report potential issues, prioritizing negative coverage for immediate action.
- Collaborate with COMPANY’S wider teams and agencies to repurpose responses and implement activities to address perception issues effectively. Secondment Allocation: Agency to provide three team members (Arabic-Speaking PR Account director, account senior manager and account senior executive) to be seconded for 5 days a week in the client’s office, fully dedicated to COMPANY’S’s C-level suite (PCEO, CAO & VPSS) accounts.