Industry :- Fast-Moving Consumer Goods (FMCG)
Location :- Abu Dhabi, United Arab Emirates
Employment Type :- Full-Time
Department :- Sales
Reports To :- Sales Manager / Regional Sales Manager
Website :- www.staffconnect.ae
Job Summary
We are looking for an energetic and results-driven Sales Executive to promote and grow sales of premium FMCG products across retail, wholesale, modern trade, HORECA, and key accounts. The ideal candidate will have a strong understanding of the UAE FMCG market, excellent relationship management skills, and a proven ability to achieve sales targets while expanding market presence.
Key Responsibilities
- Achieve assigned sales targets, revenue, and distribution objectives.
- Develop and maintain strong relationships with supermarkets, hypermarkets, convenience stores, distributors, wholesalers, and HORECA customers.
- Promote premium FMCG products and execute effective sales strategies to maximize market penetration.
- Identify new business opportunities and expand the customer base.
- Conduct regular customer visits to ensure product availability, visibility, and merchandising standards.
- Negotiate product listings, shelf placements, promotions, and pricing within company guidelines.
- Monitor inventory levels and coordinate with supply chain teams to avoid stock shortages.
- Prepare quotations, process purchase orders, and ensure timely delivery of products.
- Execute trade marketing activities, product launches, promotional campaigns, and in-store activations.
- Monitor competitor pricing, promotional activities, and market trends.
- Collect market intelligence and provide regular sales reports to management.
- Resolve customer concerns and ensure a high level of customer satisfaction.
- Maintain accurate records of sales activities using CRM and ERP systems.
Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
- Sales certifications or professional training are an advantage.
Experience
- Minimum 3–5 years of sales experience within the FMCG industry.
- Experience selling premium food, beverages, personal care, household products, gourmet products, or luxury consumer goods.
- Strong knowledge of the UAE retail, wholesale, and HORECA market.
- Experience managing distributor networks and key accounts is preferred.
Skills & Competencies
- Strong negotiation and influencing skills.
- Excellent communication and interpersonal abilities.
- Customer relationship management.
- Business development and account management.
- Market analysis and competitor intelligence.
- Trade marketing knowledge.
- Merchandising and category management.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Office and CRM/ERP systems.
- Ability to work independently and achieve sales targets.
- Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and gross profit growth.
- Distribution expansion and numeric distribution.
- New customer acquisition.
- Product availability and on-shelf visibility.
- Customer retention and satisfaction.
- Sales forecast accuracy.
- Collection efficiency and outstanding receivables.
- Execution of promotional activities.
- Market share growth within assigned territory.
- Preferred Requirements
- Valid UAE Driving License.
- Own vehicle preferred.
- Willingness to travel extensively across the UAE.
- Fluency in English; Arabic is an added advantage.
- Familiarity with modern trade chains, traditional trade, and HORECA channels.
- Compensation & Benefits
- Competitive salary.
- Performance-based incentives and commission.
- Car allowance or company vehicle (where applicable).
- Fuel allowance.
- Mobile phone allowance.
- Medical insurance.
- Annual leave and airfare as per UAE Labour Law.
- Professional development and career advancement opportunities.